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Profound Sass Doubles Its Event Impact with a Custom 10x20 Booth

Jenn Lin knows how to make a bold impression. Specializing in bold, empowering apparel, jewelry, and accessories, her Profound Sass brand needed a booth that would match its personality and attract attention at large-scale events. Last year, they made the leap from a 10x10 setup to a fully customized 10x20 booth, and the results have been nothing short of game-changing.

Bigger, Bolder, and Ready for Business

Profound Sass debuted its expanded booth at the Beer, Bourbon, & BBQ Festival in Tampa, where thousands of attendees gathered to enjoy great food, drinks, and, of course, unique shopping experiences. The new 10x20 Impact Digital Package delivered the perfect combination of size, visibility, and functionality, allowing for a seamless shopping experience while reinforcing the brand’s unapologetic, sassy identity.

The upgrade meant more room for:

  • Expanded product displays, making it easier for customers to browse apparel, jewelry, and accessories.
  • A stronger brand presence, thanks to full custom printing that included the brand’s signature slogan: "My inner bitch for your outer bitch."
  • A more engaging shopping experience, with multiple checkout stations and an inviting layout that encouraged customers to linger and explore.
3D-rendered visual of Profound Sass's custom 10x20 booth design with a branded canopy
3D-rendered visual of Profound Sass's custom 10x20 booth design with a branded canopy

From Concept to Reality

Before moving forward with the new setup, Jenn shared her logos and vision, and our design team brought it to life with a 3D booth visual, ensuring every element reflected her brand identity. This step allowed them to envision the space before production, guaranteeing a cohesive and impactful final product.

For comparison, here’s a look at the previous 10x10 booth setup for Profound Sass:

Profound Sass's original 10x10 booth with a custom back wall, displaying sassy apparel and accessories in a compact yet eye-catching setup.
Profound Sass's original 10x10 booth with a custom back wall, displaying sassy apparel and accessories in a compact yet eye-catching setup.

The original 10x10 setup had already made a huge difference in Jenn’s event presence, but upgrading to a 10x20 took it to the next level, drawing even larger crowds and increasing sales opportunities.

Stand Out at Every Event

Profound Sass is a brand that celebrates confidence, self-expression, and empowerment. Their new 10x20 booth reflects these values by providing a space that is as bold and unapologetic as their products.

If you're ready to upgrade your event setup and create a booth that commands attention, let’s make it happen. Contact us today to start designing your custom event display!