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360 Anesthesia's Trade Show Strategy with InstaStretch Package M

Known for delivering high-quality anesthesia and perioperative care, 360 Anesthesia brought that same level of excellence to their trade show strategy. Their modular booth setup helped them maximize visibility and engagement at two major industry events.

How the Right Booth Setup Delivered Results

At the AANA Annual Congress in Seattle, 360 Anesthesia built their booth around the 10ft InstaStretch Package M. The clean layout and bold branding helped them spotlight their focus on clinical quality and perioperative care—while interactive elements kept attendees coming back.

360 Anesthesia trade show booth with full InstaStretch backdrop and arched header at AANA Annual Congress
A clean front view of the 360 Anesthesia booth at the AANA Annual Congress, featuring the full InstaStretch Package M setup.
TV mount on booth display showing live leaderboard for giveaway at AANA event
The TV mount helped display a live giveaway leaderboard, adding an interactive element to the booth experience.
Side angle of 360 Anesthesia booth showing brochure stand and messaging panel
A side view highlights the curved brochure stand and tension fabric graphics used to share key messaging.

What They Used:

  • Straight tension fabric backdrop and arched header with custom graphics
  • TV Stand and mount to loop videos and display a live giveaway leaderboard
  • Curved brochure stand with takeaway materials
  • Branded director's chair for relaxed conversations
  • Case-to-podium counter that doubled as a transport case and branded welcome station.

By blending clear messaging with interactive tools, 360 Anesthesia turned interest into genuine engagement.

Making the Most of Their Booth Investment

For the Tennessee Nurse Anesthesia Association Annual Fall Meeting, they brought the same high-quality visuals—with a simplified footprint. The original InstaStretch fabric display made a return, paired with a stretch table cover featuring their values.

360 Anesthesia booth setup at TN Nurse Anesthesia meeting with stretch table cover and director's chair
For the TN Nurse Anesthesia Fall Meeting, the team reused their backdrop and added a custom table cover to maintain brand consistency.

Key Elements:

  • 10ft Straight InstaStretch backdrop from the Seattle event
  • Custom stretch table cover with clean branding
  • Director’s chair for brand continuity

360 Anesthesia’s event strategy is a smart example of how thoughtful design and strategic reuse can boost your trade show ROI. Read more tips in our blog post on Maximizing Trade Show ROI.

Ready to Design Your Booth?

Check out the full details of the 10ft InstaStretch Package M and request a free visual today. Let’s create something that makes your brand stand out.